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To create a unique presence for Raymond Middle East where there was lack of any digital footprint. How do you define a creative route that resonates with the local target audience yet remains true to the brand’s Indian legacy?


Aligned India and Middle East marketing to find common elements and an opportunity to create a unique presence. Started with brand awareness amongst expats and locals in the UAE and Oman to widen the reach and create a newer audience segment, while reiterating the brand ethos with the South Asian target group. We engage by channeling the existing product content to drive quality, variety, style and use personalisation and concierge services to strengthen the “what’s in it for me.” Acquisition efforts to increase footfalls through consistent influencing through social media, on ground promotions and activation initiatives.